notes.husk.org/likes images.

DataAura

Polish fashion label develops dresses with Augmented Reality patterns:

Data - digital information as memories, objects and dreams combined into humans technological aura. Aura- mystic personal space around us. By ages humankind aura was created by interpersonal development, by meditation, choices and nature… Now we found out that there is a way to express our “personal inside” outside using technology as a tool.
We are not only bodies, mind and souls anymore, we can look however we want to, just as we can be in any place and time.

Currently, the dresses are available to buy from the Polish online store Mybaze [link], yet so far I have not found a video demonstrating the AR part. Still, the patterns look great.

DataAura have a Tumblr blog here