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New blog post over at hautepop.net:
Digital Glossolalia and Brand Power, or Why I Bought Some Nike Trainers
In it I talk about:
- A new book called ‘Absolute Value’
- How people make purchasing decisions amid information overload
- Why I bought some Nike trainers
- The semiotic excess of cultural production around Nike right now on Tumblr, Pinterest and design blogs
- What we do with brands (inscribe their meanings on to ourselves)
- What brands do for us (offer edges, points of focus within the chaotic flow of the stream)
Logo from a 2009 project by Marinus Looijenga
Neon light installation by Rizon Parein for NIKE Sejamax campaign
Date posted: 2014/02/18 19:02:45
Date liked: 2014/04/15 16:04:08
23 Tumblr notes
Liked from: hautepop
Tagged:
branding 23
brand 4
nike 2
the stream 1
digital glossolalia 1
Date liked: 2014/04/15 16:04:08
23 Tumblr notes
Liked from: hautepop
Tagged:
branding 23
brand 4
nike 2
the stream 1
digital glossolalia 1